Monday, September 21, 2009

Forget Conventional 401(k)s; Think Goat Cheese and Fennel


SANTA FE, N.M. -- Woody Tasch wants to rewrite the gospel of financial growth.

A former venture capitalist, Mr. Tasch now travels the country warning that money moves too fast. Billions zip through global markets each day, bundled into financial packages so complex that it is hard to know what you own.

His antidote: A fundamental shift in our attitude toward investing. Taking a page from the Slow Food movement, which calls on consumers to take the time to savor home-cooked meals, Mr. Tasch dubbed his philosophy Slow Money.
Slow Cheese

Steven St. John for The Wall Street Journal

Ed Lobaugh fed his herd of 65 Nubian goats Thursday morning at the Old Windmill Dairy.

* More photos and interactive graphics

The crux of the movement is persuading investors to put some of their assets into businesses they can see, smell and even taste -- to measure growth not by the flashing numbers on a stock ticker, but by the slow ripening of a tomato.

That isn't dramatic. But Mr. Tasch argues that investing in sustainable local agriculture will yield an enviable return -- just not the type of return many are used to.

Nana Akyea Mensah

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